5 Signs Your Construction Website Is Costing You Bids (And How to Fix It)
Let’s cut to it — if you’re pouring money into equipment, crews, and doing top-notch work in the field, but your website looks like it hasn’t clocked in since 2012… you’re leaving bids on the table.
We get it. You’re busy building real things. Concrete. Utilities. Site work. But in today’s world, your website is often the first thing a GC, developer, or PM sees. And if it doesn’t inspire confidence in under 10 seconds, they move on.
Here are five warning signs your construction website is actually hurting your chances — plus what to do about it.
1. Your Construction Website Looks Outdated
Why it matters: In the construction industry, first impressions matter. A website that looks like it was built a decade ago tells potential clients that you're behind the times — even if your fieldwork is top-notch.
Fix it:
Use a modern, responsive design
Update your logo and brand colors
Make navigation simple and intuitive
Keep it clean, not cluttered
Pro Tip: If your job site looked like your website, would a GC trust you to run the job?
2. Your Website Is Not Mobile-Friendly
Why it matters: Over 70% of visitors check contractor websites from mobile devices. If your site doesn’t load properly on a phone or tablet, you’re losing leads before they even see what you do.
Fix it:
Use a responsive website builder like Webflow or WordPress
Test your site on multiple screen sizes
Ensure buttons, forms, and menus work on mobile
3. You’re Missing Clear Calls-to-Action (CTAs)
Why it matters: A construction website should guide visitors to take action — whether it's calling you, requesting a bid, or viewing your past projects.
Fix it:
Add CTAs like “Get a Quote,” “Contact Us,” or “Schedule a Call”
Place buttons near project photos and service descriptions
Make your phone number and contact form easy to find
4. You’re Not Showing Off Your Work
Why it matters: In blue-collar industries, visuals build trust. If a general contractor or developer can’t see your completed work, they won’t feel confident reaching out.
Fix it:
Use high-quality images of your job sites
Include before-and-after project galleries
Add client logos or testimonials if available
5. Your Website Doesn’t Explain What Makes You Different
Why it matters: Every contractor says they do “quality work.” That’s not enough. You need to stand out in a competitive market.
Fix it:
Highlight your specialties (e.g., commercial site work, data center utility install, fast-track excavation)
Mention your safety record, self-perform capabilities, or equipment fleet
Use plain language that speaks to your audience
✅ Free Construction Website Checklist
Want to quickly assess if your site is helping or hurting your business? Use this simple checklist:
Modern and professional design
Mobile-responsive and fast loading
Clear, strong CTAs throughout the site
Real project photos and proof of past work
Messaging that explains your differentiator
Easy-to-find contact information
Brings in leads and builds credibility
If you’re missing 2–3 of these, it’s likely your website is costing you bids.
🔧 Need Help Fixing Your Website?
At Lost Boot Media, we specialize in website design and marketing for blue-collar contractors — excavation crews, utility contractors, and site work pros who want more inbound leads and less digital headache.