5 Signs Your Construction Website Is Costing You Bids (And How to Fix It)

Written By Matthew Briscoe

Let’s cut to it — if you’re pouring money into equipment, crews, and doing top-notch work in the field, but your website looks like it hasn’t clocked in since 2012… you’re leaving bids on the table.

We get it. You’re busy building real things. Concrete. Utilities. Site work. But in today’s world, your website is often the first thing a GC, developer, or PM sees. And if it doesn’t inspire confidence in under 10 seconds, they move on.

Here are five warning signs your construction website is actually hurting your chances — plus what to do about it.

1. Your Construction Website Looks Outdated

Why it matters: In the construction industry, first impressions matter. A website that looks like it was built a decade ago tells potential clients that you're behind the times — even if your fieldwork is top-notch.

Fix it:

  • Use a modern, responsive design

  • Update your logo and brand colors

  • Make navigation simple and intuitive

  • Keep it clean, not cluttered

Pro Tip: If your job site looked like your website, would a GC trust you to run the job?

2. Your Website Is Not Mobile-Friendly

Why it matters: Over 70% of visitors check contractor websites from mobile devices. If your site doesn’t load properly on a phone or tablet, you’re losing leads before they even see what you do.

Fix it:

  • Use a responsive website builder like Webflow or WordPress

  • Test your site on multiple screen sizes

  • Ensure buttons, forms, and menus work on mobile

3. You’re Missing Clear Calls-to-Action (CTAs)

Why it matters: A construction website should guide visitors to take action — whether it's calling you, requesting a bid, or viewing your past projects.

Fix it:

  • Add CTAs like “Get a Quote,” “Contact Us,” or “Schedule a Call”

  • Place buttons near project photos and service descriptions

  • Make your phone number and contact form easy to find

4. You’re Not Showing Off Your Work

Why it matters: In blue-collar industries, visuals build trust. If a general contractor or developer can’t see your completed work, they won’t feel confident reaching out.

Fix it:

  • Use high-quality images of your job sites

  • Include before-and-after project galleries

  • Add client logos or testimonials if available

5. Your Website Doesn’t Explain What Makes You Different

Why it matters: Every contractor says they do “quality work.” That’s not enough. You need to stand out in a competitive market.

Fix it:

  • Highlight your specialties (e.g., commercial site work, data center utility install, fast-track excavation)

  • Mention your safety record, self-perform capabilities, or equipment fleet

  • Use plain language that speaks to your audience

✅ Free Construction Website Checklist

Want to quickly assess if your site is helping or hurting your business? Use this simple checklist:

  • Modern and professional design

  • Mobile-responsive and fast loading

  • Clear, strong CTAs throughout the site

  • Real project photos and proof of past work

  • Messaging that explains your differentiator

  • Easy-to-find contact information

  • Brings in leads and builds credibility

If you’re missing 2–3 of these, it’s likely your website is costing you bids.

🔧 Need Help Fixing Your Website?

At Lost Boot Media, we specialize in website design and marketing for blue-collar contractors — excavation crews, utility contractors, and site work pros who want more inbound leads and less digital headache.

Matthew Briscoe